From your answers, twenty minutes with me probably wouldn’t give you enough back right now. That can change quickly. Here’s what I’d do in the meantime.
Do it yourself
Run your own Line 38 check. Five steps, twenty minutes.
STEP 1
Export your list A CSV from your CRM, booking system or spreadsheet.
STEP 2
Go to row 38 Not your favourite customer. Whoever is there.
STEP 3
Ask the five questions Who, where, what and when they last bought, last contact, what else you know.
STEP 4
Repeat for 39 and 40 Write down every question you could not answer.
STEP 5
Sort by last contact Bought before, silent for a year? That is a quiet customer.
Get the Line 38 notes by email
Not the right moment for a live check? You can still make a start. Short, practical notes on keeping the middle of your customer list warm, one small step at a time, so you’re ready when the timing is right.
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Come back when…
→ Your list has grown past 100 customers → You can export it in one go → You’re ready to act on what you find in the next few months