Any Questions?
Build CRM that feels like mind-reading,
not guesswork.
not guesswork.
At OBVI-US, we design CRM systems that follow up, follow through, and scale trust—not just sales.
Designed around what happens next.
C.A.R.E. built-in.
Designed around what happens next.
C.A.R.E. built-in.
INTRODUCTION
The OBVI-US Way
CRM isn’t about tracking. It’s about delivery.
It’s not a database. It’s a reputation system.
We believe the businesses that remember, respond, and show up—without being reminded—are the ones that grow the right way.
That’s why we don’t just help you use CRM tools.
We build Relationship Ops.
A business rhythm that remembers what matters, automates what you shouldn’t be doing, and follows through where others fall flat.
It’s not a database. It’s a reputation system.
We believe the businesses that remember, respond, and show up—without being reminded—are the ones that grow the right way.
That’s why we don’t just help you use CRM tools.
We build Relationship Ops.
A business rhythm that remembers what matters, automates what you shouldn’t be doing, and follows through where others fall flat.
TRUSTED
Introducing
Relationship OPs
Most CRM systems track leads. We track trust.
OBVI-US is the home of Relationship Ops - our signature approach to building systems that turn client care into a core operational function.
Whether you’re a solo creative or a scaling team, Relationship Ops gives you:
Whether you’re a solo creative or a scaling team, Relationship Ops gives you:
- Contact-first thinking
- “What happens next?” automation logic
- Delivery-focused CRM flows
- Follow-up that doesn’t feel like follow-up
- Systems that feel like second brains
BETTER CRM
The OBVI-US CRM Philosophy
CRM isn’t software. It’s how your business shows it cares.
We build every system around the four pillars of our CARE framework:
It’s CRM that doesn’t just track what happened - it predicts what should happen next.
There are 5 Core Shifts that drive our Relationship Ops philosophy - C.A.R.E. is just one of them.
We build every system around the four pillars of our CARE framework:
- Contacts first - because that’s where the magic lives
- Automation for ease, not ego
- Relationship mapping for smart, seamless flows
- Experience-led delivery that clients remember (and refer)
It’s CRM that doesn’t just track what happened - it predicts what should happen next.
There are 5 Core Shifts that drive our Relationship Ops philosophy - C.A.R.E. is just one of them.
TRUST
Built on 20+ Years of Operational Expertise
OBVI-US isn’t just a clever name.
It’s the result of more than two decades spent designing systems that work when the pressure’s on.
Before CRM, we built flight-ready operating models for international airlines.
Before Flowlu, we mapped process structures for global teams, creative agencies, and founders who needed systems that just worked.
Today, we bring that same clarity, logic, and calm into every CRM build.
We know how to fix chaos. How to structure scale. How to turn customer experience into a reputation engine.
This isn’t “set-and-forget” CRM.
This is strategic, human-first Relationship Ops—built with care, process, and the kind of operational insight that only comes from doing it, over and over again.
It’s the result of more than two decades spent designing systems that work when the pressure’s on.
Before CRM, we built flight-ready operating models for international airlines.
Before Flowlu, we mapped process structures for global teams, creative agencies, and founders who needed systems that just worked.
Today, we bring that same clarity, logic, and calm into every CRM build.
We know how to fix chaos. How to structure scale. How to turn customer experience into a reputation engine.
This isn’t “set-and-forget” CRM.
This is strategic, human-first Relationship Ops—built with care, process, and the kind of operational insight that only comes from doing it, over and over again.
DISCOVERY
Download the Ultimate Flowlu Playbook
Want to see exactly how we design systems that follow through without being asked?
Download the playbook that shows you:
Spoiler: It’s the same system we use with clients. No fluff, just results.
Download the playbook that shows you:
- The #1 CRM mistake 90% of businesses make
- The full “What Happens Next?” flow framework
- The 5-step build system to automate with intelligence
- Bonus: setup checklist + process mapping guide
Spoiler: It’s the same system we use with clients. No fluff, just results.
BOTTOM LINE
Work with OBVI-US
You don’t need more tools. You need a better rhythm.
Here’s how we can help:
Here’s how we can help:
- 🛠️ Fix the Flow
- For agencies + teams: a one-day strategy (or more) + CRM workshop to untangle the mess and design systems that scale
- 🌱 Find Your Flow
- For solo business owners: a 3-part session to map what your CRM should do and build it with clarity
- 👥 1:1 Sessions
- Strategic consulting to review, build, or improve your CRM system (or anything Flowlu-related)
Insights & Articles
Smart CRM shouldn’t sound like a sales manual.
Recent posts:
Recent posts:
- CRM Is a Trust System, Not a Sales Tool
- Why Your CRM Isn’t Broken—It Was Never Designed for You
- How “What Happens Next?” Thinking Builds Reputation
Some client comments...
- Neil is a wizard and a joy to work with. He's fast, professional, creative, and extremely knowledgeable. I wish that everyone I worked with brought as much to the table as Neil.Bob FradyCEO, Hazard Hub, San Diego, CA
- Neil has been a fabulous business partner in helping me setup my back office systems. His expert knowledge in Flowlu and industry knowledge is a jewel in understanding my requirements and implementing them into a sustainable business model. You can't go wrong with Neil as your business solutions integrator.Lisa TurnerCEO, LRT Associates, Westerville, Ohio
- Not only is Neil lovely to work with but he is also incredibly knowledgeable in this field; he's a musician so he gets me and my community - I fully trust him and his guidance and I am absolutely blown away by what he has achieved for me in such a short space of time. He doubled my email engagement within a month. Neil is the most organised person I have ever worked with; he's forward thinking and ahead of the game and I look forward to working with him more throughout the coming months and further into the future.Rachel K Collier
- I came to Neil drowning in email automation if/when's/whatevers. My head was spinning with all the options and I did my best trying to do it myself and it didn't work. He came back a few days later with a beautiful matrix. He was patient and took me through the whole thing explaining the flow to me. It worked. He's a genius when it comes to putting your business on automation and thinking of all the details of your customer's journey. I trust Neil with my email list, which means I trust him with my business success.Andreea GradOwner, Ponder and Spoon, Brazov, Romania
- We were keeping track of clients via PostIt notes and Google Sheets. When I lost a several thousand dollar client bc they fell through the cracks, I decided to purchase Flowlu, but I was overwhelmed by all the customizations. I already had enough on my plate, and I needed to implement a CRM ASAP - I didn't have time to master another powerful software!! Then I hired Neil. He did a thorough assessment of our business and learned our unique processes so that he could build sales funnels and project workflows that work for me. He helps maintain our CRM, and clients are no longer falling through the cracks. The best practices and automations he implemented for us have nearly doubled our income in one year's time.Esther GambrellJoint Owner, Shining Star Studios, Greenville, SC
- Neil has been a godsend for my business since the coronavirus shut the doors to my business premises. I moved everything online and with Neil's help I have achieved more than I thought was possible, to the point where I may not even bother to re-open the premises as online work is doing so well. He opened my eyes to what is possible with CRM. He is so hands on and will be there to help no matter what I tell him my goals are (I have a new one almost every week!). I would strongly recommend Neil's services to anyone wanting to use CRM as an effective way to grow their business.Sabrina Mitchell
You don’t need to chase leads harder.
You need systems that carry relationships forward.
Start with our signature playbook—it’ll change the way you think about CRM (and show you how Flowlu can support it!).
You need systems that carry relationships forward.
Start with our signature playbook—it’ll change the way you think about CRM (and show you how Flowlu can support it!).