Successful business needs successful processes.
A great customer experience is just like an orchestral performance - it needs notes, planning, rehearsal, creativity and most of all, a sense of something special.
This is what I do for your customers - orchestrate that experience.
Your customers, their experience.
Great CRM prevents all sorts of problems - like losing leads, or worse, poor project delivery - but ALSO provides massive opportunities to convert more leads AND build lasting relationships with your customers (if you know how).
I want to help your business grow.
As Harvard Business Review recently summarised -
'an abundance of customer insights is of little use if your systems can’t convert every one into tailored actions for individual customers'.
That 'tailoring' is your processes - connecting data, tech and journey and making it work in customer-centric way.
My CRM-first approach provides the insights needed to deliver picture-perfect processes, incorporating all the technical and business elements they need.
And it's smart to have good CRM - often the customer experience is the key differentiator and it increases lifetime client value (LTCV) - why work so hard to convert leads then underwhelm with poor experiences? Around 60% of business comes from repeat customers - so you have to be customer-centric, first and foremost.
I'm based in Glasgow with clients in UK, Europe, USA and all the way to down under (hello Oz!), across all business types and topics. I'm qualified in music, if you were wondering (hence the combined creative/structured approach!).
Just some of the amazing people & businesses
I've been working with...
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